Highest CPC Keywords 2025 - Updated List

Legal Services

Personal Injury Lawyer

$400-500+ CPC

The most expensive keyword category due to high case values and substantial settlements in personal injury litigation. Includes car accidents, slip and fall, medical malpractice subcategories.

  • Auto accident lawyer: $300-400+ CPC
  • Medical malpractice lawyer: $200-300+ CPC
  • Wrongful death lawyer: $200-350+ CPC
Specialized Legal

Mesothelioma Attorney

$450-500+ CPC

Premium pricing due to specialized asbestos litigation expertise and multi-million dollar settlement potential. Requires extensive medical and legal knowledge.

  • Asbestos lawyer: $350-450+ CPC
  • Lung cancer attorney: $300-400+ CPC
  • Occupational disease lawyer: $250-350+ CPC
Insurance

Business Insurance Quotes

$80-150+ CPC

High lifetime customer value in commercial insurance drives premium CPC rates. Includes professional liability, cyber insurance, and workers compensation coverage.

  • Professional liability insurance: $70-120+ CPC
  • Cyber liability insurance: $65-110+ CPC
  • Directors and officers insurance: $55-95+ CPC
Criminal Defense

DUI Attorney

$250-350+ CPC

Urgent nature of criminal charges and significant consequences drive premium advertising costs. Time-sensitive cases create immediate demand.

  • DUI lawyer first offense: $200-300+ CPC
  • Criminal defense attorney: $180-280+ CPC
  • Drunk driving lawyer: $150-250+ CPC
Financial Services

Investment Advisor

$85-140+ CPC

High lifetime value of investment clients and substantial assets under management justify premium advertising investments in financial advisory services.

  • Financial advisor certification: $75-130+ CPC
  • Wealth management firm: $80-135+ CPC
  • Retirement planning services: $70-120+ CPC
Healthcare Tech

Medical Billing Software

$60-110+ CPC

Critical healthcare revenue cycle management drives premium pricing. Complex medical billing requirements create substantial value for effective solutions.

  • Healthcare management system: $55-100+ CPC
  • Medical practice software: $50-90+ CPC
  • Electronic health records: $45-85+ CPC